Despite the initial issues, Apple Inc.'s (NASDAQ:AAPL) iPhone 15 has retained its value much better than its predecessor iPhone 14. On the other hand, rival Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google Pixel 8 has lost nearly two-thirds of its value already.

What Happened: Using data from over 40 independent buyback vendors, the iPhone 15 has reportedly lost an average of 28.8% of its value, while the iPhone 14 lost over 33% of its value in the first month of its launch, according to SellCell.

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